Zee Media Corporation Limited (ZMCL), a leading name in Indian news broadcasting, has reaffirmed its commitment to delivering high-quality, unbiased news—a principle that has consistently set it apart in a competitive industry. This dedication to journalistic integrity and audience trust has driven significant growth in viewership across both national and regional channels, as evidenced by the latest data from the Broadcast Audience Research Council (BARC).
Recent BARC ratings for the 49th week of 2024 reveal a substantial surge in Zee Media’s reach and viewership. Zee News, ZMCL’s flagship channel, has outperformed its peers in the news media genre. In Week 49 of 2024, Zee News achieved an impressive reach of 52.2 million, surpassing competitors like TV9 Bharatvarsh , India TV, Times Now Navbharat and ABP News. On free platforms, with a wider coverage reach of 22 million, Zee News emerged as the number one channel, outperforming peers such as Aaj Tak, India TV, News18 India, TV9 Bharatvarsh, Republic Bharat, Times Now Navbharat and ABP News.
Mr. Rahul Sinha, Managing Editor of Zee News, highlighted, “Our commitment to providing credible, authentic, and comprehensive news has been the cornerstone of our growth. We focus on covering all news—big or small, national or local—that matters to the people of India. Our prime time shows, such as ‘Rajneeti’, ‘Baat Pate Ki’, ‘Deshhit’ and ‘DNA’ continue to engage viewers, driving our viewership numbers higher each week. Our audience’s trust is our greatest asset, and we strive every day to honour that trust with integrity and dedication.”
Ms. Hemlata Sharma, Distribution Head at Zee Media, echoed the importance of accessibility in viewership growth: “At Zee Media, our goal is to ensure that all our channels are within easy reach of our audience. Our longstanding reputation in news broadcasting helps our channels stand out in a crowded market. By combining strategic placement with high-quality, engaging content, we consistently capture the attention of viewers and drive impressive results.”
Not only have the national channels seen substantial growth, but Zee Media’s regional channels are also gaining significant traction. Zee Business continues to lead in its genre. In the regional markets, Zee Madhya Pradesh Chhattisgarh (MPCG) leads in the MPCG news genre with the highest gross Average Minute Audience (AMA). Similarly, Zee Rajasthan and Zee Delhi NCR Haryana are no.1 channel in their respective genres, while Salaam TV maintains a dominant position with significant viewership.
(Gross AMA 000’s)
Mr. Karan Abhishek Singh, CEO of ZMCL, emphasized the importance of viewer trust and strategic execution, stating, “At ZMCL, our mission has always been to serve the public with accurate, timely, and relevant news. The recent BARC data is a testament to our editorial integrity and our audience’s faith in us. Our strategic distribution efforts and commitment to high-quality journalism continues to drive our channels to new heights. We are focused on delivering content that resonates with viewers across all demographics, ensuring that Zee Media remains at the forefront of the industry.”
With its factual and engaging content, clear strategy, and dedicated team, Zee Media is set to remain a formidable force in the media industry, ready to meet the future with confidence and continue serving its audience with excellence.
