Promising Over 1,000 Hours of Captivating Content
India TV’s Exclusive Pop-Up Channel Promises Over 1,000 Hours of Rich Content, Showcasing Rituals, Culture, and Spirituality
India TV, a premier CTV focused Hindi news channel in India, today announced a new 24×7 pop-up channel for Maha Kumbh 2025 for its Connected TV (CTV) users to experience the spirit and majesty of this big event in the comfort of their homes.
Showcasing the rituals, cultural activities and spiritual essence of Maha Kumbh, India TV’s 24×7 channel promises over 1,000 hours of content. It will feature stunning visuals, capturing every moment of the event and will give the audience a 360-degree view of the Maha Kumbh Mela.
This is India TV’s third pop-up channel on CTV, following the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023. This initiative strengthens India TV’s focus on delivering CTV-first content with uninterrupted and engaging content, so the CTV audience can view Kumbh 24×7 anytime.
Ritu Dhawan, Managing Director of India TV said: “India TV is committed to prioritize audience preferences and delivering CTV-firsts is a testament to this commitment. Maha Kumbh 2025 is one of the world’s biggest spiritual and cultural events, and India TV bring this exclusive viewership experience to our viewers on CTV. It’s our way of making sure every viewer can witness and connect with the celebrations, rituals and spiritual energy of the event at home.”
Maha Kumbh 2025 channel will not just cover the religious rituals but also the cultural activities and spiritual essence of the event. With detailed coverage through visuals, stories and expert reporting, India TV will give the audience a front row seat to the biggest gathering in the world.
