The channel is over 3.3% ahead of ABP Ananda~
News18 Bangla has secured the position of the No. 1 Bengali news channel, surpassing ABP Ananda in overall market share, as per the latest data released by the Broadcast Audience Research Council (BARC). This milestone reflects the channel’s growing influence and deep engagement with audiences across West Bengal.
The channel maintains a significant lead of 3.3% over ABP Ananda (Source: BARC | Market: West Bengal | TG: All 15+ | Period: Week 8’25 | Metric: AMA 000s). It also records an impressive cumulative reach of 20,200, outperforming its closest competitors—ABP Ananda (20,000), R Bangla (12,200), and TV9 Bangla.
News18 Bangla’s ascension to the top has been driven by a strategic programming overhaul and an unwavering commitment to quality journalism. By expanding its coverage across the state, the channel ensures that news from every corner—urban and rural alike—reaches its viewers in real-time.
A defining factor in News18 Bangla’s success is its resolute focus on local issues that directly impact the lives of Bengal’s people. The channel’s extensive coverage of underrepresented communities in semi-urban and rural regions, has amplified their voices, fostering a stronger connection with its audience. This emphasis on in-depth, people-centric journalism has further strengthened viewer loyalty and trust.
The latest rankings reaffirm News18 Bangla’s growing dominance in the regional news landscape. As the channel continues to innovate and evolve, it remains committed to delivering credible, insightful, and impactful journalism—empowering viewers with knowledge, perspective, and a deeper understanding of the world around them.
