The collaboration allows Indian Idol 15 contestants to explore Yas Island, resulting in a stunning music video titled ‘It’s Time to Say Yas’
A special social media contest gives fans the chance to win a trip to Yas Island Abu Dhabi ~
Sony Entertainment Television has forged an exciting partnership with Yas Island Abu Dhabi, for its flagship singing reality show, Indian Idol 15. This innovative collaboration marks a new chapter in branded content, offering fresh opportunities for audience engagement and creating a truly immersive experience for viewers.
The partnership introduces a unique element to the show, with host Aditya Narayan teasing an upcoming visit to Yas Island. This sets the stage for the unveiling of a special music video, ‘It’s Time To Say Yas’, featuring Indian Idol 15 contestants Mayuri Saha, Sneha Shankar, Chaitanya Devadhe, Biswarup Banerjee, Myscmme Bosu, Manasi Ghosh, Ritika Raj, Susvaram Anirudh, and Ragini Shinde. The music video, released on 16th March 2025, highlights the exceptional singing talents of the contestants while showcasing the world-class attractions and experiences Yas Island is renowned for.
To engage viewers further, a social media contest invites fans to identify four theme parks featured in the music video posted on Sony Entertainment Television’s social media accounts (links FB, Insta, Twitter). The viewer re-posts the music video on their social media account and tags the four theme parks to be eligible to enter the contest. The lucky winner will be rewarded with an all-expense-paid trip to Yas Island. The two-week contest encourages fans to watch the video across Sony Entertainment Television’s social media platforms, offering a unique chance to win a truly memorable experience.
This partnership exemplifies Sony Entertainment Television’s dedication to evolving traditional entertainment formats and exploring innovative ways to connect with audiences. By leveraging the diverse attractions of Yas Island, the collaboration seeks to engage a wide range of viewers, creating impactful branded content that resonates across geographies and demographics. Together, both Sony Entertainment Television and Yas Island, Abu Dhabi are redefining the future of entertainment, raising the bar for creativity, engagement, and innovation.
As Indian Idol 15 enters its final phase soon, the excitement among viewers is at an all-time high, with the stakes higher than ever before.
Don’t miss Indian Idol 15, every Saturday and Sunday at 8:30 PM, only on Sony Entertainment Television.
Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India (SPNI) said: “We are thrilled to partner with Yas Island Abu Dhabi, an internationally renowned destination known for its extraordinary attractions and innovative entertainment experiences. Yas Island is the perfect partner for Indian Idol 15, as it brings together the worlds of television and immersive entertainment in an unprecedented way. Through this collaboration, the contestants will experience Yas Island’s iconic locations, which are showcased in the music video. By offering viewers a chance to win a trip to Yas Island, we are enhancing the show’s engagement and creating a deeper connection with our audience. This partnership not only enriches the viewing experience but also helps fulfil the business objectives of both brands.”
