CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage during the critical pre-budget week which saw the announcement of the Rail Budget and the Economic Survey.
Not only was the channel far ahead of other English business news channels*, but it also beat the leading English general news channel** thereby consolidating its position as the distinct leader in pre-budget analysis for English news viewing audience in the country.
Here’s what the share of channels looks like:
1. Entire Week (20th -26th Feb’16)*: In the top six metro cities, CNBC-TV18 was number 1 with 76 per cent share which was thrice of all the competition put together. ET Now was at 19 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 3 per cent viewership. In cities with population of 1 million and higher, CNBC-TV18 was leading at 72 per cent, more than thrice the share of nearest competitor ET Now at 23 per cent
2.Economic Survey Day*: In cities with population of 1 million and higher, CNBC-TV18 was leading at 84 per cent, garnering more than 5 times the share of nearest competitor ET Now at 15 percent
*Source: BARC| NCCS A 22+ Males| Wk 8’16 all days 24 hrs
**Source: BARC| NCCS AB 22+ Males| Wk 8’16 all days 24 hrs
