Funskool India Ltd, India’s leading toy manufacturer, and Asmodee, international entertainment leader, have partnered to introduce – Dobble®– in the Indian market.
Funskool India will manufacture and distribute the game in India. Asmodee is a leading entertainment leader specialized in boardgames, with over 50 million games sold in more than 50 countries. Dobble® is published by Zygomatic – an Asmodee Group studio. This game of observation, and speed was released in France in 2009 and has sold over 38 million units worldwide since then. The objective of the game is to be the fastest player to spot the only matching symbol between two cards.
Commenting on the new partnership, R Jeswant, CEO of Funskool said, “Dobble® from Zygomatic – an Asmodee studio – is one of the most popular card games in the world. For Funskool, it is another feather in our cap. Dobble® is launched at an affordable price which is important for a country as price sensitive as India. We are certain this will pave the way for more such collaborations and give a major fillip to our Make in India initiatives.”
Alexia EBNER – Head of International sales at Asmodee said, “We at Asmodee are delighted to associate with our long-term partner Funskool to produce, market and distribute one of our flagship games – Dobble® – in India. India being a crucial market for Asmodee, we look forward to this collaboration and see Dobble® emerging as a sought-after game in India through this partnership as it is in many other parts of the world.”
Funskool India has always focused on growing in India by nurturing associations with international brands. The new rules on mandatory certification from the Bureau of Indian Standards for import of toys, makes Funskool India the perfect partner for international toy manufacturers to entrust their iconic games to be manufactured in BIS certified Funskool factories.