WPP AUNZ, the region’s largest marketing services group,announced its partnership with the Australian Olympic Committee and its appointment as the official Creative Advertising Agency for the Australian Olympic Team.
As part of the partnership, WPP AUNZ will develop a national creative campaign aimed at increasing fan engagement and broad awareness of the 2016 Australian Olympic Team both in the lead-up to and during the 2016 Rio Olympics through a variety of communications activities.
Mike Connaghan, CEO WPP AUNZ said: “The Olympics are the pinnacle of the sporting world and an event that Australians have long been passionate about. We’re incredibly honoured to partner with the AOC to help drive more engagement with, and support for, our outstanding Olympic team.”
“For the first time the AOC has brought together a variety of sponsorships to create a nationwide campaign to engage Australians with the 2016 Australian Olympic Team. We are very excited to have the expertise of WPP AUNZ to take the lead on the creative direction and even more excited to use it to rally the nation in support,” said Kitty Chiller, Chef de Mission, Australian Olympic Team.
The campaign will be developed and executed through WPP AUNZ’s specialist agency 1 Kent St, and will include the development of strategy and creative across all touchpoints such as TV, OOH, print, social and digital.
Simon Collins, 1 Kent St Creative Director said: “Getting Aussies to support their Olympic Team may sound a bit like teaching fish to swim, but the sheer breadth of the target audience – basically, the entire population of the country – is what makes the brief so challenging; how can you hope to engage with every single demographic without being boringly safe, or bland or clichéd – or all three.”
WPP AUNZ will also work closely with media partners including Channel 7, APN Outdoor and News Corp to ensure maximum reach and impact.
WPP AUNZ is the region’s leading marketing communications and content group.