Ogilvy & Mather Singapore (O&M) today announced its appointment as digital Agency of Record (AOR) with the Ministry of Culture, Community and Youth (MCCY).
The renewed engagement follows a competitive pitch, and will see O&M continue its role in advancing MCCY’s vision in building a more cohesive and vibrant society, and to deepen Singaporeans’ sense of identity and belonging.
“We are happy to partner O&M to continue inspiring the Singapore spirit, and engaging our citizens in making Singapore home. O&M has demonstrated creative insights, digital expertise and a good understanding of our objectives,” said Tangie Kay, Deputy Director, Marcomms, Resilience Division, MCCY.
Since its inception in 2012, MCCY has been actively engaging and inspiring Singaporeans through the arts and sports, strengthening community bonds, and promoting volunteerism and philanthropy.
Chris Riley, Group Chairman, Ogilvy & Mather Singapore, said, “We are proud to be working with MCCY to champion the values and beliefs that define and unite Singapore as a nation. We embarked on this journey with MCCY three years ago with the SG50 thematic campaigns as the Creative Agency of Record, and look forward to fresh ways of connecting with Singaporeans through engaging digital content and platforms.”
The agency will be responsible for conceptualizing and driving integrated digital communications. The appointment is effective immediately and will run until end August 2017.