IPL’s brand value boom: The league’s accumulative brand value is up 13% to $12 billion with CSK, MI, RCB & KKR leading the charge
CSK reigns supreme: Most valuable IPL team with $122 million brand value
Shifting powers and surprising climbers amongst IPL’s strongest franchise brands as CSK remains strongest brand
Fastest growing IPL brands: SRH leads with 76% brand value growth, RCB rises by 67%
Breaking barriers: RCB clinches maiden Women’s Premier League title in franchise history
The Indian Premier League (IPL) continues its meteoric rise, posting a 13% surge in cumulative brand value, jumping from USD10.7 billion in 2023 to USD12 billion in 2024. This milestone cements IPL’s status as a global powerhouse in sports entertainment and is a testament to its unparalleled fan appeal and commercial success.
Reflecting the league’s soaring popularity, four teams, namely Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB), have crossed the USD100 million brand value milestone for the first time.
CSK (brand value up 52% to USD122 million) emerged as the league’s most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni.
MI (brand value up 36% to USD119 million) maintained their position as the IPL’s second most valuable brand this year. Based on Brand Finance’s research, MI recorded high scores in the ‘familiarity’ and ‘appeal’ metrics. MI brand shows resilience in spite of relatively tepid performances in recent years.
RCB (brand value up 67% to USD117 million) ranks as the IPL’s third most valuable brand and the team’s success is due to its incredibly loyal and passionate fanbase as emphasised by Brand Finance’s data.
Recognised as the IPL’s strongest brand in this year’s rankings is CSK with a AAA brand strength rating and Brand Strength Index (BSI) score of 89.2 out of 100. KKR and MI come in as the second and third strongest brands in the IPL, both recording a Brand Strength Index (BSI) score of 77.8 out of 100.
Meanwhile, Sunrisers Hyderabad (SRH) (brand value up 76% to USD85 million) is recognised as the IPL’s fastest-growing brand. RCB and CSK also demonstrated impressive brand growth rates of 67% and 52% respectively.
Brand Finance’s IPL 2024 report reveals that the IPL, with strategic investments in marketing, player acquisitions, and broadcasting rights, has the tools to further its global ambitions, reaching fans in both established and emerging markets.
Ajimon Francis, Managing Director, Brand Finance India, commented: “IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the USD100 million mark in brand value and experiencing dramatic increases in central revenue shares. Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers. Does this mark a dramatic turn for the IPL, signalling a positive transformation for the league’s future?”
Royal Challengers Bangalore Women celebrated their first-ever trophy win in the 2024 Women’s Premier League (WPL), marking a milestone in the franchise’s history. The victory boosted RCB’s ‘good reputation’ metrics, reinforced sponsor confidence with packed stadiums, and drove record-breaking TV and digital viewership. Star players like Smriti Mandhana, Jemimah Rodrigues, and Harmanpreet Kaur also emerged as influential voices for women’s cricket and for many consumer brands, further solidifying WPL 2024 as a rising powerhouse in the sports industry.
