Nykaa Fashion Announces Global Rising Icon Ishaan Khatter and Bollywood Rising Star Shanaya Kapoor as New Faces of the Brand
The duo brings their signature style to a brand built for every fashion-forward moment, from coolest statement drops to social occasions.
Nykaa Fashion, your destination for every social occasion and the coolest fashion finds, is turning up the heat with two of the most exciting style disruptors of their generation- Global Rising Icon Ishaan Khatter, and Bollywood Rising Star Shanaya Kapoor. Whether it’s a night out with your friends or everyday street-style flex, Nykaa Fashion is where trend-setting drops, elevated daily wear and new season’s best looks come to life. Ishaan and Shanaya bring their own fashion edge, shaping a space where individuality isn’t just accepted, it’s celebrated. With them, Nykaa Fashion continues to be more than just a shopping destination – it’s a style playground for those who lead, not follow.
Together, Ishaan and Shanaya bring an unapologetic sense of freedom to how they style themselves, playful, unpredictable, and always authentic. Their personal aesthetics hit different notes yet both capture a generation that thrives on raw unfiltered self-expression. Ishaan’s natural ease and refined charm combine with Shanaya’s blend of feminine cool and street-smart attitude to perfectly reflect the kind of confidence Nykaa Fashion celebrates, effortless, experimental, and always true to who they are.
It’s not just what they wear, it’s how they wear it. As tastemakers who move culture and conversation, they embody a new wave of style that blends global influences with homegrown energy. Much like Nykaa Fashion itself, a destination where international cult labels and cutting-edge Indian designers coexist, curated with the kind of instinctive ease that turns everyday dressing into something personal, powerful, and endlessly inspiring.
Commenting on this announcement, Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “Nykaa Fashion has earned a deep sense of brand love by creating a space where style feels personal, expressive, and accessible. From cult global labels to much-loved homegrown brands, our platform brings together the best in fashion to match every mood and moment. Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style. This partnership celebrates the joy of dressing up (or down), owning your narrative, and finding pieces that speak to you. With them on board, we’re dialling up a fashion conversation that’s bold, inclusive, and rooted in self-expression, just like our community.”
Ishaan Khatter said, “Style can be the most personal and yet the most fashionable aspect of connection. Being part of a platform where one can find pieces that speak to them and make it easy and accessible to dress for the occasion is exciting. I’m happy to be the face for nykaa fashion and hope for the platform to grow even further through our collaboration together.”
Shanaya Kapoor added, “Nykaa Fashion lets me switch effortlessly between looks. From soft glam to street style, it’s a destination where I can find my coolest fashion finds across all seasons and the best of global and homegrown brands. I love that it’s a space made for people who want to own their narrative and celebrate their individuality.”
Nykaa Fashion is the ultimate fashion destination where young trendsetters moodboard their next-level fits and flex their unique style. From global icons like Revolve, NA-KD, and Cider to homegrown favorites including Gajra Gang, Nykd by Nykaa, RSVP, and Twenty Dresses, the platform celebrates the best of Indian craftsmanship and fresh innovation. With this collaboration, Nykaa Fashion keeps pushing the boundaries, inspiring everyone to play with style, break the mould, and build wardrobes that truly reflect who they are.
As Nykaa Fashion steps into its next phase of growth, the partnership is set to drive a content-rich journey of trend drops, seasonal edits, and culture-forward campaigns that will bring fresh perspective to everyday style — while celebrating fashion that’s as multidimensional as its wearers.