An iconic face meets an iconic destination, as Nykaa Luxe unveils a bold new chapter in prestige beauty – indulgent, elevated, and unmistakably global.
India’s No.1 destination for luxury beauty, Nykaa Luxe, welcomes its new muse: Lisa Haydon, the embodiment of modern glamour. In a bold new campaign, Nykaa Luxe redefines indulgence, spotlighting the most iconic beauty brands from across the world, brought to life through Lisa’s signature confidence and understated allure.Nykaa Luxe is the beauty destination for the sophisticated modern luxury shopper, it isn’t just where you buy beauty. It’s where you become it. Think cult classics, coveted global names, and exclusive icons across eyes, lips, face, and fragrance, from power serums to statement lipsticks, dewy foundations to unforgettable scents. Lisa doesn’t just model these moments, she owns them through the campaign video.
In the campaign film, Lisa is seen gliding through moments of elevated beauty, her skin luminous, her gaze magnetic, her presence undeniable. The campaign brings to life an intimate yet striking visual narrative, a celebration of Lisa’s understated glamour and effortless allure. Stills captured by the talented Taras Taraporvala, video brought to life by director Shivin & Sunny the shoot reflects the elevated spirit of Nykaa Luxe. With Loveleen Ramchandani on makeup, Hiral Bhatia on hair, and styling by Priyanka Kapadia. The film spotlights hero products from some of the world’s most coveted beauty brands. It’s a compelling portrayal of what Nykaa Luxe stands for: beauty that’s indulgent, intentional, and unmistakably global.
Commenting on the announcement, a Nykaa spokesperson said, “At Nykaa, we’ve seen a significant shift in how Indian consumers engage with luxury beauty, seeking not just premium products but a complete, elevated experience. Lisa Haydon embodies the effortless elegance and confidence that defines our Luxe identity, making her the perfect face for this campaign. Our portfolio features some of the world’s most iconic beauty brands. As we continue to grow our offerings with some of the most sought-after global beauty brands, this campaign is a celebration of the modern, discerning beauty enthusiast. We’re excited to invite our consumers to experience this elevated world, both online and in our Luxe stores across India.”
Adding to this, Lisa Haydon said, “Beauty to me has always been about feeling confident, powerful, and authentic in your own skin. That’s why I’m thrilled to be the face of Nykaa Luxe, a destination that not only has a curation of some of the world’s most iconic beauty brands but also reflects a deeper understanding of modern luxury. Nykaa Luxe is about more than just premium products; it’s about creating an experience that inspires self-expression and celebrates individuality. This campaign is a beautiful reminder that true luxury lies in how beauty makes you feel.”
Home to over 150 of the world’s most luxurious beauty brands, from Charlotte Tilbury, Chanel, Dior Beauty, Jo Malone London to Obagi, Dr. Barbara Sturm, and GHD, Nykaa Luxe brings this coveted curation together under one roof. As the Luxe beauty universe continues to grow, Nykaa is elevating every touchpoint for the modern Indian shopper. With 76 Nykaa Luxe stores across the country and a seamless, omnichannel experience via the Nykaa app and website, global beauty bestsellers are now accessible across every channel, combining convenience with couture.
Beyond offering a curation of global beauty, Nykaa Luxe is shaping culture, fostering a community that’s informed, expressive, and deeply connected to the art of beauty:
● Fragtok: Nykaa Luxe is building India’s leading incubator and ultimate launchpad for budding creators to cultivate fragrance expertise and build industry influence
● Nykaa Academy: Nykaa Academy marks a new era of beauty education and excellence. Launching with exclusive mini-courses on Nykaa Play, the first edition features legendary makeup artist Baltasar González
Pinel, known globally for his work with MAC Cosmetics. From makeup to skincare and hair, this platform will spotlight episodic sessions and tutorials by the world’s best makeup artists, skin experts, and hair stylists, offering access to master-level artistry, insight, and technique.
From cult serums and high-performance skincare to flawless foundations and unforgettable scents, Nykaa Luxe offers beauty as a form of self-expression, not status. This isn’t just about what’s trending. It’s about what defines you.
