New data from Brand Finance highlights India’s tyre sector holds $1.8 billion in brand value
MRF is ranked as India’s most valuable and fastest growing tyre brand
The combined brand value of the top 25 tyre brands ranked stands at $38.8 billion in 2025
Michelin has retained the title of the world’s most valuable and strongest tyre brand
India’s tyre sector has achieved a total brand value of USD1.8 billion in 2025, represented by four brands, according to the Tyres 25 2025 report from Brand Finance, the world’s leading brand valuation consultancy.
MRF (brand value up 15% to USD699 million) has emerged as the third strongest tyre brand ranked globally, marking a notable comeback since 2023. The brand holds a Brand Strength Index (BSI) score of 83.5/100 and an AAA- brand strength rating this year. According to Brand Finance’s research, MRF benefits from high levels of likeability, price acceptance, and strong word-of-mouth recognition among local consumers.
MRF is also ranked as the most valuable and fastest-growing Indian tyre brand this year, standing out as the only one among the four ranked Indian brands to record double-digit growth. This performance is attributed to its increased profitability, driven by higher sales, lower raw material costs and improved efficiencies.
Ajimon Francis, Managing Director, Brand Finance India, commented: “MRF’s strong performance this year is a testament to its enduring brand strength and operational excellence, marking its return to the top three strongest tyre brands globally since 2023. MRF has firmly cemented its position as India’s most valuable and fastest growing tyre brand, while also showcasing how homegrown brands can truly resonate with consumers through trust, reliability, and consistent performance.”
Other Indian tyre brands featured in the global ranking are:
Apollo Tyres (brand value down 8% to USD514 million) – ranked 14th globally
Ceat (brand value up 1% to USD297 million) – ranked 21st globally
JK Tyres (brand value down 14% to USD269 million) – ranked 23rd globally
Tyres Sector Global Insights
Overall, the combined brand value of the top 25 tyre brands increased by 5% to USD38.8 billion, amid broader stagnation across the wider automotive industry. Tyre brands are investing heavily in innovation to meet evolving demands, including the rise of green tyre technology, smart RFID-enabled tyres, and EV-specific products. Electrification is reshaping the sector, with EV tyre prices rising as manufacturers adapt to heavier vehicles and higher performance requirements.
Michelin has retained the title of the world’s most valuable and strongest tyre brand. Michelin’s brand value increased 11% to USD8.8 billion, marking its eighth consecutive year at the top. The brand also earned the highest BSI score in the sector, at 92.6/100.