The channel leads in January 2026 and emerges market leader in 2025
Times Network’s Hindi business news channel, ET Now Swadesh, has emerged as the #1 YouTube destination in January 2026, garnering over 89 million video views (Source: Playboard).
On Union Budget Day, ET Now Swadesh recorded the highest YouTube viewership among all Hindi business news channels, with 5 million video views, (Source: Playboard) reflecting strong audience trust and preference for its sharp, timely, and accessible coverage. The channel delivered a 360-degree Budget experience from early morning market cues to real-time trading strategies and post-speech analysis. Viewers were offered instant Budget breakdowns, alongside expert-led market commentary and personal finance insights.
With participation from India’s most respected market veterans, ET Now Swadesh emerged as the go-to platform for credible Budget decoding. Staying true to its core philosophy, the channel placed a sharp focus on the Budget’s impact on consumers, MSMEs, rural India, and the middle class.
The channel’s YouTube leadership is strengthened by its strong emphasis on digital-native content formats and original IPs, designed specifically for online audiences. A key digital property is Market Gupshup, a weekly interactive show, enabling audiences to ask questions in real time and engage directly with the channel’s prime-time anchors and market experts.
Beyond appointment viewing, ET Now Swadesh has built strong traction through digital explainers on trending and everyday-impact topics, going beyond routine business headlines. These explainers focus on issues that matter most to the common viewer — from markets and personal finance to policy changes and economic developments. True to its editorial ethos, the channel places strong emphasis on simplifying complex business and economic news, breaking down developments into clear, relatable language with a sharp focus.
Further reinforcing its leadership in the Hindi business news category, ET Now Swadesh, powered by its ‘Badho Desh Ke Saath’ proposition delivered consistent impact throughout 2025 (Source: Playboard). ET Now Swadesh, the market leader for over a year, establishes it as the most-watched Hindi business news channel on YouTube during this period.
As India’s economic narrative continues to evolve, ET Now Swadesh remains committed to delivering impactful, insightful, and accessible coverage, not just during marquee moments like the Union Budget, but every day. Backed by a strong digital-first strategy and viewer-centric storytelling, the channel continues to set benchmarks in Hindi business journalism.
