Pune plays host to 1st Ameo roadshow
– Exclusive preview of Ameo at Volkswagen dealership
– Opportunity to Pre-book the Ameo
– Ameo roadshow to horde a 360-degree campaign through Print, Digital and Radio media
Volkswagen, Europe’s leading car manufacturer, commences the next phase of its pre-launch campaign for the made in India and made for India carline Volkswagen Ameo. The Ameo symbolizes the start of a new and mature phase of life, calling for a new way of thinking and is designed to meet the requirements of young & urban Indian customers.
Through this campaign Volkswagen invites prospective customers to touch and feel the first sub-4 meter sedan from Volkswagen and avail the opportunity to pre-book the car at their nearest Volkswagen dealership. Ameo roadshow will horde a 360-degree campaign through Print, Digital & Radio media and on-ground engagement.
As part customer engagement during roadshows, a series of 3 films will be played at all dealerships encapsulating the essence of Ameo’s first in class features – driver assistance system like cruise control, rain sensing wipers and reverse parking camera. The films appropriately underline Volkswagen’s understanding of the requirements of Indian consumers and are presented in a humorous yet compelling manner.