MullenLowe Group wins Network of the Year
The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila was dominated by MullenLowe Lintas Group, India that won the ‘Agency of the Year’ title for the third year running. It is the first time an agency has been crowned AoY, for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named the ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too.
MullenLowe Lintas Group, India bagged a rich haul of 15 awards including the Special Award for ‘Lifebuoy – Help a Child Reach 5’ under the Best of the Decade category and a Grand Prix for ‘Lifebuoy – Future Child’ under the Family-oriented Brand category. Apart from these, the agency also won 4 Gold awards, 4 Silver awards and 5 Bronze awards across various categories.
On the network front, MullenLowe Group won a total of 22 awards including the 15 awards that were won by India. The other awards include MullenLowe Vietnam winning a Gold for ‘OMO Gallery of Dreams’, while MullenLowe Singapore won 3 Bronze awards for its work on ‘OMO TET Coming Home’ and MullenLowe Philippines winning two Bronze awards for ‘Surf Labahan’ and 1 Bronze award for ‘Selecta Bisita’.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value–brands from around Asia that celebrate human truths, inspire purpose, and effect real change.