KFC India is launching its new campaign that has a refreshing new take on the bond of friendship – and celebrates ‘unlikely friendships’.
The new TVC marks the launch of KFC’s new Friendship Bucket, and brings to the fore friends that are different, yet together. It questions the belief that being dissimilar leads to differences and reasons that “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!”
Talking about the new campaign, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “Friendship has always been one of the most important and deep relationships in the lives of the youth. At KFC, we want to inspire people to have a different take on it, by championing diversity in friendship. We believe that the more unlike your friends are from you, the richer the friendship is. That’s why in the new campaign we feature stories about friends that are different, yet together. “
The TVC starts with two friends sitting at a KFC restaurant. They are communicating in sign language, and we realize that one of them is specially-abled. The specially-abled person is seen questioning his friend on why he hasn’t gone out for a movie with his other friends. He says that his friend would have had more fun with the others, especially since he can’t even talk. The latter responds by saying that while the specially-abled friend says that he can’t talk, he has been prattling all this while. The heartwarming ad ends with a voice over saying, “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!’’
CREDITS
Agency: O&M
Creatives:
· Executive Creative Director : Ajay Gahlaut
· Sr. Creative Director, Creative Services & Design : Shailendra Mahajan
· Sr. Creative Director, Creative : Krishna Mani
· Creative Controller : Shreyans Gupta
Production house: Curious Films
· Director :Vivek Kakkad
· Producer: Shahzaad Bhagwagar
· Associate Producer: Aarati Kakkad
· DOP: Daniel Garash