Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch.
TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.
TCL Corporation has a global presence in more than 160 countries across the world, and is the fastest selling TV brand in America. The consumer durable giant pioneering in disruptive technology is the 3rd largest manufacturer of TV worldwide. It has manufactured 80 million handsets in 2015 and positioned themselves as the 5th largest mobile brand globally (in-terms of shipments). TCL said it has teamed up with over 450+ service centers across India right from the day of launch.
On a global footprint expansion mode, TCL is looking towards India as a strategic market with substantial growth opportunities in India. They will be launching a range of advanced technology oriented convergence products in the country. TCL looks forward to broaden the presence of its mobile Internet products designed for enhancing Indian consumer’s digital lifestyles.
Commenting on the partnership with Vizeum, Mr. Praveen Valecha, Regional Director – TCL, said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”
Amita Karwal, COO, Vizeum, on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”
Shripad Kulkarni, MD Vizeum added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”
It is estimated that the marketing spends will be around Rs.35 Crores.