Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the subscription streaming home for upcoming new releases and existing blockbusters from Dharma Productions
Prime Video to be the first streaming service to premiere upcoming Dharma releases including Karan Johar directed “Ae Dil Hai Mushkil”, “Ok Jaanu”- official remake of tamil hit Ok Kadhal kanmani and “Badrinath Ki Dulhania”- India’s first ever love franchise, plus existing Prime members in India will also have an exclusive access to select blockbuster films from Dharma Productions such as “Yeh Jawaani Hai Deewani”, “Student of the Year”, “Kal Ho Naa Ho”, “Agneepath” and more, all of which will be available for unlimited streaming
Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience
Amazon and Dharma Productions announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions. The digital premiere for upcoming Dharma releases on Prime Video will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.
“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Nitesh Kripalani, Director and Country Head, Amazon Video India. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Apoorva Mehta, CEO Dharma Productions. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.