Outbrain, the world’s leading premium content discovery platform, announced today the significant leadership it has gained across its publisher network in the Finance category. Over the past 12 months, leading titles, including: Moneycontrol, Business Standard, the Outlook Group comprising Outlook Money, Financial Express, The Hindu Business Line, and Business World have joined its impressive partner base of premium publications in India.
Neeraj Singhal, Sales Director for India at Outbrain, commented: “Outbrain continues to be the medium of choice for brands in the Financial Services sector who wish to reach relevant audiences in India. Brands like UTI Mutual Funds, and many more are now able to leverage our growing network of premium publications, as well as draw on optimization tools like KPI Optimization, to better target their audiences and in turn get better ROI on their campaigns.”
“We intend to grow and expand our partnerships with premium publishers across India – not only in the finance genre, but across news, lifestyle, youth, automotive, sports and more. Our technology, tools, proprietary analytics and insight capabilities will continue to help our partners drive significant revenue uplift, while helping them to personalise their user experiences,” said Sandeep Balani, Director, Business Development India at Outbrain.
Outbrain continues to advance Content Marketing in Asia and has spent the past four years on the ground educating the market and building the largest network of premium sites for content discovery. The platform’s growing reach includes combines local premium publications, such as the Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and Mashable. Worldwide.