As the big fat Indian wedding becomes an area of focus for luxury hotel chains, Marriott India takes a refreshing route on clichéd wedding promotions. OgilvyOne Worldwide Mumbai creates a film that highlights the beauty of its properties against a moving story that explores the emotional bond between a bride and her father.
With branded video content being churned out faster than one can blink, the film is a timely reminder that few things are as moving as raw human emotions.
Commenting on the campaign, Khushnooma Kapadia, Director – Marketing & Communications, Marriott International, said: The Marriott brand has been built on a philosophy of utmost thought and care towards our customers. And nowhere is this attitude more evident than when we host weddings. This film isn’t merely about showcasing our properties and services. It is about helping customers realise the occasion means as much to us, as it does to them.
Burzin Mehta, Group Creative Director, OgilvyOne said: Very few occasions in life are as emotionally charged as weddings. And that’s what drove the creative thinking behind this piece of work. The film uses the magnificence of the Marriott as a backdrop to capture the special relationship between a bride and her father. And in doing so, brings alive the values of the brand in a subtle but memorable way.
