Outbrain, the world’s leading premium content discovery platform, announced today that it has signed an exclusive long-term partnership with Deccan Herald, one of South India’s top English newspapers.
The partnership with Outbrain will allow Deccan Herald to fully leverage the Outbrain Engage platform and to maximise on insights and analytics that will help it to surface the best recommendations across both organic and sponsored content. As part of the platform offering, Deccan Herald will draw on Outbrain’s proprietary technologies and tools, allowing it to marry editorial curation with personalisation, increase audience engagement and growth, and enhance its digital strategy by connecting content creation to revenue.
Sigrid Kirk, VP of Engage APAC at Outbrain, commented: “We are delighted to launch this partnership with Deccan Herald. Our focus is on equipping publishers with the tools to drive monetisation through enhancing user experience, trust and loyalty, especially against the backdrop of a saturated digital environment. Audience attention is increasingly difficult to secure, but content personalised for its digital users and based on unique insights and analytics will provide the Deccan Herald with meaningful cut through.”
“Through this collaboration, Deccan Herald will be able to draw on one of the top revenue generating platforms for publishers in India,” added Sandeep Balani, Director, Business Development India at Outbrain. “Our focus on audience experience delivers long-term value to our media partners and we aim to continue establishing strategic relationships across the region with key Indian publishers like the Deccan Herald.”