Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management.
With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.
The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.
Commenting on the association, Rajan Bhalla, Group Chief Marketing Officer, HT Media, said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”
Amit Wadhwa, President, Dentsu Impact, said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”
Soumitra Karnik, National Creative Director, Dentsu Impact, added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”