Uttar Pradesh / Uttarakhand, the leading news channel of UP & Uttarakhand, saw several changes being implemented over the past few weeks as part of the channel’s refresh.
Several new shows were launched and prominent anchors were introduced on the channel. The channel’s packaging was completely overhauled to add energy and vibrancy to the screen. Overall the singular objective of the refresh that culminated on January 30th was to provide viewers with an enhanced and unmatched experience in terms of content, formats and presentation.
The first primetime show to be launched on the channel as part of the current exercise was Pradesh Prime at 7 PM. The show is hosted by Preeti Raghunandan (Mon-Fri) and is a fast paced bulletin that captures all critical news from across Uttar Pradesh and Uttarakhand to ensure that viewers stay abreast of all key developments that have a direct impact on them. Kah Kar Hi Maanenge (Mon-Fri), a discussion show focusing on getting to the nub of key issues and stories at 8 PM, is anchored by renowned journalist Prateek Trivedi. Adding to the power packed line-up, a new debate show, Takkar was also launched on 30th January. The daily show hosted by the firebrand anchor Amish Devgan from Monday to Friday will ask tough questions and will hold those in positions of influence and responsibility accountable.
Commenting on the refresh Avinash Kaul, President – Strategy, Product & Alliances – Network 18 & Managing Director, A + E Networks | TV18 said,“ It is our constant endeavour to innovate and evolve in order to cater to the changing needs of a highly discerning news audience in Uttar Pradesh and Uttarakhand. Our new content will add tremendous depth to ETV Uttar Pradesh/Uttarakhand’s offering and we are confident that these changes will be very well received by our viewers.”
Rajesh Raina, Group Editor, ETV News Network added,”ETV Uttar Pradesh/Uttarakhand has always been a trusted source of information for the people of these states. The new anchors and shows will further add to the credibility of the channel and consolidate its position as the channel of choice for the people of UP and Uttarakhand.”
To promote the new look and shows, the channel will also be rolling out a multi- media campaign across the state.