Dentsu Media has been awarded the media planning & buying for the entire portfolio of brands for Maruti Suzuki India (MSIL). The mandate starts in April and was finalized following a multi-agency pitch earlier this year. MSIL is by far the largest automobile company in India and is amongst the top 3 advertisers in the country.
Dentsu Media will handle all media duties for Maruti Suzuki Corporate, Existing Channel & Nexa brands. A significant team comprising existing Dentsu Media members & handpicked experienced talent has been put together to handle this massive mandate. The scope of this mandate is a holistic integrated media & platform agnostic communications approach.
Dentsu Impact & Isobar, the other arms of the Dentsu Aegis Network already handle large portions of the creative, digital & CRM business. With this win, Dentsu Aegis Network has further consolidated its position as one of the leading integrated marketing communication companies in India.
Speaking on the development, Sanjeev Handa, Vice President, Marketing Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness. And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.
Speaking on the win, Divya Karani, CEO, Dentsu Media, said, “We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country. We have put together a very experienced and balanced team of media, advertising & marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win.”