Ogilvy India, in association with Ogilvy Pakistan, has done another heart-warming campaign for Shan Foods, one of Pakistan’s biggest brand of spices & recipe mixes. The campaign aims to bring new neighbours together using the power of food.
The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.
Sukesh Nayak, ECD, Ogilvy Mumbai: Everywhere in the world the neighbourhood has changed. But the connection shouldn’t.
This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.
Nikhil Mohan, Vice President, Ogilvy Mumbai: The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.
Credits:
O&M India
Executive Creative Director: Sukesh Nayak
Vice President: Nikhil Mohan
Creative Team: Kunal Sawant, Faraz Alam, Garima Obrah
Account Management: Supriya S Venkittathodi
O&M Pakistan
General Manager: Naved Qureshi
Production House: Absolute Productions
Director: Vasan Bala
Production Team: Prafull Sharma, Sadhya Vyas, Jigar Joshi
Music Director: Hanif Shaikh
SHAN FOODS Client:
Head of Marketing: Humayun Farooq
Marketing Manager: Mohammad Umar Malik
Brand Manager: Yousra Taj