Flipkart brand value jumps the most in Brand Finance India Top 100 Brands ranking
Flipkart featured as one of Top 40 Breakthrough Brands globally by Interbrand
Bangalore, May 24, 2017: Flipkart, India’s largest e-commerce company, has catapulted itself into coveted positions in major brand rankings. Flipkart saw the most growth in brand value in the Brand Finance India’s Top 100 brands list. Flipkart was also listed as a Top 40 Breakthrough Brand globally by Interbrand.
The brand value of Flipkart, which made e-commerce possible on a large scale in India, more than doubled in 2016-2017, higher than the gains seen by brands like IndiGo, Royal Enfield and HDFC, according to the annual report by Brand Finance. Flipkart leapfrogged 29 positions in the league, compared to its rank last year, and was the only e-commerce company to be featured in the list.
Flipkart was also recognised as one of the Top 40 new-age brands that have reached critical scale with most potential to grow in Interbrand’s Breakthrough Brands 2017 report. Prepared by Interbrand in partnership with Facebook, the New York Stock Exchange and Ready Set Rocket, the top 40 Breakthrough Brands were selected after analysing over 350 submissions sent from around the world.
“Flipkart has changed the retail landscape in India, providing access to goods in both urban and rural communities at prices that were once unimaginable. The brand is also investing in payment and retail tech across the continent, making it one of the region’s biggest Breakthrough catalysts,” Interbrand wrote in the its report, recognising Flipkart’s contribution in helping consumers experience an on-demand lifestyle.
In both studies, the brand assessments were based on parameters such as growth, the brand’s effect on stakeholders, ability to adapt to change, revenues, and brand investment. Other mentions in Interbrand Breakthrough Brands Top 40 include Clarifi, Rivigo and Helix.
“We’re honoured to be listed in these prestigious brand rankings and thank our customers for the love and support they’ve given us over the past decade. Coming during our 10 year anniversary celebrations, this is an acknowledgement of the progress Flipkart has made in improving people’s lives through innovation and local problem solving,” said Kalyan Krishnamurthy, CEO, Flipkart.