Dentsu Announces Agreement to Acquire 95% Stake in Outfox Intelligence AB, the Largest Analytics and Conversion Optimization Company in Sweden.
Dentsu Inc.announced that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 95% stake in Outfox Intelligence AB (Head Office: Stockholm; Director of Operations: Lars Johansson; Director of Analytics: Christoffer Luthman; hereinafter “Outfox”), an analytics and conversion optimization company in Sweden. The agreement also gives the Dentsu Group the option to make Outfox a wholly owned subsidiary.
Established in 2010 in Stockholm, Sweden, Outfox comprises 14 top class consultants, including its two founders, and has steadily improved business performance since its establishment. In addition to being authorized as a Google Analytics Certified partner and a leading sales and service partner for Google Analytics 360 Suite1,Outfox is also a certified partner of Optimizely, earning a strong reputation as the largest corporate authorized reseller in the Nordic region (Sweden, Denmark, Finland, Norway and Iceland).
Following the acquisition, Outfox will be integrated into iProspect, one of the Dentsu Group’s global network brands2 with strengths in the digital performance domain. With this new acquisition the Dentsu Group will deepen the collaborative relationship with Amnet, which provides trading desk services delivering more timely digital advertising to more accurate targets, heightening the synergy effects within the Group in the Nordic region.
The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal.