On the heels of the recent Horlicks win, FCB India, in a significant development, announced the appointment of Jyotsana Singh Kaushik, Vice President, FCB India.
In her role, Jyotsana will be based in the Gurgaon office and will be leading the business vertical on Horlicks.
With close to 14 years of diverse industry experience, across marketing and creative agencies, Jyotsana has been associated with Tetra Pak India Pvt. Ltd., Aviva Life Insurance, GE Money, Roca, McCormick and JWT in the past.
Amongst the milestones that Jyotsana has set during her professional pursuit, the noteworthy initiative of launching and establishing Digital Marketing as a key vehicle at Tetra Pak and Roca have been successful models that were even replicated internationally. Her work in the area of 360 degree marketing campaigns has also won accolades at eminent forums, such as, Abbys, Olive Crown Awards, WoW Award and Spikes Asia.
Commenting on the appointment, Debarpita Banerjee, FCB Ulka, President North & East, said, “Jyotsana joins the FCB team with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category. We are excited to have her on-board and look forward to some great work together.”
Speaking on her new role, Jyotsana said, “Having spent several years in marketing across various industries, I’m thrilled to be part of advertising’s infectious energy. Historically, FCB has been the mecca of memorable work and I’m happy to be part of this rock-solid team.”
“My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth” she added.