In a significant development, Starcom has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.
Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Founded in 1897, the company started with the manufacture of high quality locks. It has since diversified into consumer goods, office and industrial products & services, infrastructure and real estate. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide, every day.
Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to partner with Godrej & Boyce one of India’s leading corporate groups with diversified business interests. Starcom is the Human Experience Company; we are best known for powerful transformative thinking and data-driven, tech fuelled media experiences. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers. As they continue on in their expansion plans, we look forward to bringing in rich returns on their media investments.”
Headquartered in Mumbai, Godrej & Boyce specialises and is a market leader in appliances, furniture and interiors, security solutions, industrial logistics, aerospace etc.