Alchemist Marketing Solutions wins the marketing and communications duties for Divine Solitaires, India’s first solitaire diamond brand. With this shift to a specialised marketing strategy agency, Divine Solitaires aims to consolidate their position as a leading solitaire & diamond jewellery brand.
The growth of Divine Solitaires has been well sustained over the last 11 years. Owning to the vision of its Founders and Directors Mr.Shailen Mehta and Mr.Jignesh Mehta, Divine Solitaires has grown as a brand for the discerning customer, standing for its highestquality diamondsand bringingtransparency indiamondpricing. The firm already boasts on the strength of their message of quality, trust and value, and has aggressive growth targets across India.
Alchemist, as strategic marketing consultants, has defined the communication strategy for several clients across the country, through some path-breaking marketing campaigns. As Manish Porwal, Managing Director of Alchemist Marketing Solutions, states, “The joy of marketing is to create aspiration. Divine Solitaires is a strong product that gives us the grounds to make a fantastic marketing story across India. We are excited about creating campaigns that stand out, and consolidate this brand’s position at the top.”
Says Jignesh Mehta on the engagement with Alchemist, “We look upon Alchemist asa strategic marketing expert who can lift Divine Solitaires into a new growth orbit, building the brand with an understanding of our business objectives. Alchemist offers just that, with their sound experience of marketing strategy across brands and markets. I am happy to welcome Manish and his team on-board.”