The consultancy will provide overall strategic direction to Samco’s communication
Samco Securities, India’s leading online discount broker, has signed Pitchfork Partners Strategic Consulting, a new-age strategic advisor, to provide them with direction on their communication campaigns to support their ambitious growth plans.
SAMCO Securities has maintained its position as one of India’s fastest growing companies in the Discount Broking Industry. It is one of the most sought-after brands by customers who actively trade or invest in Indian capital markets and are looking for solutions to complex problems like high brokerage and unproductive capital application. The company’s retail broking solutions at a flat fee model (Rs. 20 per transaction) on India’s leading exchanges (NSE, BSE, MSEI, MCX and NCDEX)across stocks, futures, options, currencies and commodities have disrupted the broking industry.
Jimeet Modi, CEO, SAMCO Securities, said: “We are delighted to have Pitchfork Partners on board as our strategic communications partner. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We have aggressive growth plans and we need a partner who can work as our extended team to create communications and public relations strategies that defy norms. We look forward to a long-lasting affiliation.”
Sunil Gautam, co-founder, Pitchfork Partners Strategic Consulting, said: “We are excited about our association with Samco Securities. We are impressed with the company’s growth; they have done phenomenally well in a short span of time. It shares a unique proposition with its differentiated offering of simplifying the intimidating experience of trading and investing in stock markets for Indians at an affordable cost. We are looking forward to merging our wealth of experience and expertise with the business goals of our new partner to create a strategic and insight-driven communication that resonates with the brand’s target audience.”