New TVC under ‘Win the Right Way’ campaign celebrates the spirit of collaborative partnerships
Chivas Regal, the world’s first luxury whisky, today released its new India specific ad campaign ‘WIN THE RIGHT WAY’. The campaign continues to drive the strong brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.
The latest expression of the campaign continues to drive the brand belief in action by demonstrating that the path to success is always collaborative. The film with its bold and provocative storyline showcases that there exists a world that defies stereotypes of celebrating just personal milestones and instead applauds team effort and collective winning. This campaign is aimed to resonate with today’s young leaders who believe in changing the paradigm of doing business and creating wealth by taking everyone along and rising together with their teams.
Girish Patil, General Manger- International Brands, Pernod Ricard India says “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together. “
“The Chivas brand film rests on the international positioning but builds on the concept of taking in new India’s keen intent on wanting to emulate the spirit of collaboration; and in doing so, making everyone shareholders in success.
In that sense, this project was truly a partnership across countries and disciplines. It was a coming together of the finest talent in the world: Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon. All to create a film that was cinematic, true to life and one entrenched in a strong value system. It was a collaboration across continents, cultures and time zones in every sense of the word.
As a team we worked as one and seamlessly so, with great camaraderie. It was, in many ways, a collective calling: be it the client Pulkit Modi and Gayatri Mathur who briefed us on the project, to my team Sangita Dev – Writer, Ojasvi Mohanty – Art Director. Truly winning the right way” said Nitin Srivastava, Group Creative Director – Ogilvy