By maintaining the highest standards of product integrity and brand development, Reebok India was awarded the title of India’s Most Trusted Brand 2017 at the awards ceremony at The Leela Hotel in Mumbai. Aiming to inspire physical, social and mental fitness amongst consumers, all their efforts are aligned with the idea of Tough Fitness to inspire and encourage individuals to maximize their potential.
Ranging from campaigns such as the recent International Women’s Day campaign where the brand taking the fitness route showcased a unique social experiment “Bruises can be good”, to campaign against eve teasing and unequal pay called “Girls Don’t Fight”, Reebok has defined their ethos of ‘Fitness is Life’.
India’s Most Trusted Brand 2017 platform salutes the top 50 Most Trusted Brands of India and the event has proved to be the most radiant platform which showcased most distinguished personalities and brands of India. The awards is a distinctive recognition for a brand recognized as, “MOST TRUSTED” in its industry category based on current year market standing. Its evaluation process is based on a nationwide quantitative qualified consumer survey, expert analysis and attributes based qualitative brand research.
Expressing her delight at the achievement, Ms. Silvia Tallon, Senior Marketing Director, Reebok India, said, “Reebok as a brand believes in the philosophy of ‘Fitnesss is Life’ and the most important lesson for us was to continuously keep reinventing while staying true to our core. We connect with our consumers in an authentic manner which has resulted in our brand equity going up. We feel honored to have received this recognition and we aim to sustain the momentum with full grit and determination.”