Leading Indian financial publishers adopts video strategy to engage with users across 72 countries
Brightcove, the leading provider of cloud services for video, today announced that Equitymaster, a financial research publisher based in India, has selected the Brightcove’s video platform to manage and stream video content on its website.
Equitymaster has over 1.7 million users across 72 countries worldwide. It is India’s leading independent equity research initiative and the most preferred destination for consumers interested in investing news and information. Equitymaster’s online portal features videos in a variety of content styles such as marketing content, product knowledge videos, and videos in customer newsletters.
“Many Equitymaster subscribers prefer a more visual presentation of information rather than reading through a written article. Therefore, we are using a video-centric approach to enrich the content on our website. Video tends to create a greater impression in the minds of subscribers; As a result, it’s a powerful asset that can help boost our brand profile and increase engagement with our customers,” Trupti David, Customer Engagement Manager at Equitymaster, said. “We selected the Brightcove video platform because of its robust analytics and bundled content delivery network services, which ensure the highest-quality video streaming across devices. Our parent company, the US-based Agora Group, also uses the Brightcove platform.”
“Equitymaster recognizes the power of video as a content medium for its members, and here at Brightcove we certainly share in that belief,” Ben Morrell, general manager, Asia at Brightcove, said. “We’re excited to see Equitymaster leverage our video platform to deliver high quality video experiences to its user base of 1.7 million and to witness the powerful results of their new video-centric approach.”