Firstpost, India’s leading digital news platform known for its exemplary journalism is gearing up to bring a riveting treat for tech aficionados in the country, in collaboration with YouTube sensation, Sahil Khattar.
Both the entities are coming together to introduce OPPO’s sub-brand – Realme and its premier smartphone dubbed as Realme 1, which is set to debut in India on 15th May, 2018.
Executing Firstpost’s beguiling idea, Sahil will take to the Mumbai streets to conduct a blind test with the public. Sahil will be seen comparing the Realme’s upcoming device with that of Mumbaikars’ current handsets. The video will showcase him unboxing and reviewing the Realme phone, before he embarks on his journey to challenge the city folks. He will be seen challenging people to compare their phones’ specifications including speed, camera, display, price, battery life and more, with that of Realme’s device. On losing the challenge, the Mumbaikar will be required to complete an entertaining dare like eating chillies, amongst others. The blind test for speed of the devices will be conducted using AnTuTu – the most popular benchmarking app for Android devices.
Known for introducing exceptional smartphones in the market, Oppo had recently announced the launch of its new ‘Made in India’ online-only sub-brand Realme, which will mark its debut on Amazon India. With this, Realme becomes the only brand to launch its first product on Amazon. Realme 1 will be available on the site from 15th May, 2018 onwards.
Sahil Khattar said, “Firstpost is introducing a new smartphone in an innovative style and I am thrilled to be a part of this video. I believe this unique manner of reviewing a device will not only be informative but will also be thoroughly entertaining for the audience. I hope that the video aids the consumers in taking an informed decision when it comes to purchasing handsets.”
Commenting on the collaboration, Azim Lalani, Business Head, Firstpost, said, “We felt collaborating with Sahil Khattar for this unique concept video was apt, given his connect with the Indian masses and his distinctive approach. At Firstpost, we aim to deliver original, engaging content to the audience, which adds value to their lives. With this unique video in collaboration with Sahil, we intend to get the message out to a larger consumer base.”
The video will be launched on 15th May on Firstpost.com and on their social media pages.