Reaffirming its position of being a fitness brand, Reebok India has launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor in a never seen before avatar. The campaign represents Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s human potential.
Known for bringing a diverse edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the beloved actor wherein he is seen with the family. With this, Shahid inspires the FitGen to embrace fitness in not just being better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves. Better leaders, better parents. Better humans.
Sharing details of the campaign, Silvia Tallon, Senior Marketing Director, Reebok India, said, “At Reebok, we have always believed in pushing oneself beyond limits and defining fitness that molds you physically, socially and mentally. The campaign echoes our belief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us.”
Sharing his experience on being the face of the new brand campaign Shahid Kapoor, Brand Ambassador, Reebok India said, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong & resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”