FCB India won a Gold and Bronze Lion in the Direct Lions category for the Shindoor Khela – No Conditions Apply campaign for Times of India.
On the occasion of winning a Gold Rohit Ohri, Group Chairman & CEO, FCB India, said, “This gold Lion win is the first for FCB in India. And a shining testimony to our creative transformation. We’ve worked hard over the last two years to transform our creative reputation in the market. I am delighted that a few Lions will now walk with us as we continue to push harder and higher.”
Commenting on the win Swati Bhattacharya, CCO, FCB Ulka said, “I am very happy that this piece of work is getting so much love.. There is nothing more powerful than sisterhood for us women. Sindoor Khela #NoConditionsApply is a testimony to this.”
Speaking about the win, Mr. Sanjeev Bhargava, Director, Brand TOI said, “We are ecstatic that our work has been recognised at global platform like Cannes. Being the most influential media house in the country, we have always believed that not only are we the chroniclers of change but catalysts as well. Something that is always appreciated at Cannes. But this year the Shindoor Khela campaign has penetrated a seemingly harmless tradition to create a realisation of how easily we overlook the marginalised. I am delighted at the recognition and honoured to work with the teams in TOI and FCB on this project which has all the makings of a sustained campaign over the next few years.”