Madhumita Mukherjee, ExVP and regional head, Rediffusion Wundermann South has joined ‘THE CO.’, an integrated advertising agency as CEO and Partner.
THE CO. currently has offices in Bangalore and Ahmedabad with plans to open in Delhi and Mumbai by the end of the year. The Co serves several prestigious clients in Bangalore like Quess Corp, Geberit, Caterpillar and Mindtree. THE CO’s client portfolio includes Vadilal Ice creams, Layer Shot and Layer’s Wottagirl, Colours Gujarati, Karbonn Mobiles, Wonder Wings and many more.
Madhumita comes in with over 20 years of experience across brands ranging from FMCG to Home Décor to IT and B to B businesses. Madhumita’s career milestones include Lowe Lintas, RK Swamy BBDO, MRM, NetCarrots Loyalty Services, JWT, Wunderman. This choice of traditional advertising and data-driven marketing has given her a holistic perspective of both types of communication in telling the brand story.
THE CO. is an integrated advertising agency established in 2011 by Sanjay Menon, the former Branch Head and Executive Creative Director of Grey Worldwide South and Akrita Shrivastava of DDB Mudra Ahmedabad, with the vision of providing network agency quality work to entrepreneurial clients and national clients with an entrepreneurial mindset. Sanjay has over 2 decades of experience in advertising, working in agencies like Lowe and DDB Mudra. Over the years he has been instrumental in launching and building some of India’s most successful brands while Akrita Shrivastava was recently felicitated with the ‘Times Power Woman 2018’ award in the advertising and consulting category.