Scarecrow M&C Saatchi bags creative duties for 4 brands from Emami’s FMCG portfolio.
The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour.
Scarecrow M&C Saatchi has won the creative mandate for Boroplus skin care portfolio, Kesh King hair care portfolio, Emami 7 Oils in One Hair Oil and Emami Diamond Shine Cream Hair Colour from Emami’s diverse roster of FMCG brands.
The account will be handled by Scarecrow M&C Saatchi’s Mumbai office.
A spokesperson Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, “Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”
DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.
Boroplus, launched in 1984, is one of India’s most trusted brands used in crores of households, and its flagship product Boroplus Antiseptic Cream is the world’s No.1 antiseptic cream, featuring superstar Amitabh Bachchan as the face of the brand.
7 Oils In One Hair Oil is a result of Emami’s extensive research that has created this breakthrough product which gives you the combination of 7 Oils to help repair hair damage.
Emami Diamond Shine, which has Bollywood queen Shilpa Shetty Kundra as the brand ambassador, is an affordable hair colour brand available in sachets that delivers superior shine and longer lasting shades normally found in expensive products.
Kesh King is an Ayurvedic patented medicinal preparation that’s made using 21selected herbs. It prevents hair fall, aids hair regrowth and protects hair from damage by providing complete nourishment.
“Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well.”, says Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi.
Scarecrow already handles the creative mandate for Emami Healthy & Tasty Cooking Oil and has also created some memorable work for Zandu Sona Chandi Chyawanprash Plus and Zandu Kesari Jivan in the past, including the first-ever endorsement for Zandu Kesari Jivan featuring the legendary Milkha Singh.
Scarecrow M&C Saatchi is a part of the M&C Saatchi Worldwide network which has 27 offices around the world and also includes 8 specialist cutting-edge firms like M&C Saatchi Sport & Entertainment, M&C Saatchi Mobile and the fast-growing customer engagement agency, LIDA.