Dailyhunt users will access hyperlocal news content across politics, entertainment, sports, health and agriculture in Marathi and English.
Dailyhunt, India’s #1 News and local language content application today announced a partnership with Sakal Media Group, the largest independently owned media business in Maharashtra.
With this partnership, Dailyhunt will now be able to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics.
Headquartered in Pune, Maharashtra, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English that are circulated across Maharashtra and Goa.
Sakal is the flagship Marathi-language daily newspaper published from Pune while its online avatar, E-sakal garners about 3 million views per month. It also publishes Sakal Times, an English-language daily newspaper published from Pune; SaamTV, a leading Marathi news and current affairs channel; Dainik Gomantak, a leading Marathi daily newspaper published from Goa and Saptahik Sakal, a weekly Marathi magazine published from Goa. All these titles are among the most popular verticals of the Sakal Media Group, which will be integrated into the Dailyhunt platform.
Virendra Gupta, Founder and CEO, Dailyhunt said, “We are excited to partner with the Sakal Media Group. This partnership is a natural progression towards building robust local language content for our loyal, ever-increasing user base. The local language is the single biggest opportunity in the Indian Internet today. The future for us lies in winning the regional language audiences. The core focus of our business is and will always be on regional language content as it plays a significant role in bringing traffic across various verticals of the Dailyhunt Group. It is our privilege to join hands with a brand that has managed to create a huge library of hyperlocal Marathi content and has become a household name across deep pockets of Maharashtra over the last eight decades.”
Pradeep Dwivedi, Chief Executive Officer, Sakal Media Group said, “We are very happy to partner with Dailyhunt. The Sakal Media Group is poised to take a significant leap forward as it has been expanding its footprint to access audiences across various demographics and geographies in the last few years. We are constantly working towards reaching a wider audience—the Marathi-speaking young audience, not only residing in the State of Maharashtra but also across the length and breadth of the country. We have a large base of loyal readers who choose us for the authentic news and information we provide through our various media platforms. We want give our readers, who are consuming news online and provide them with a similar experience. We have been curating various distribution technologies and we consider Dailyhunt as our natural ally in this process. This partnership is in line with our long-term vision and content distribution strategy.”
In the next phase, the Sakal Media Group is also looking forward to getting its video and multimedia content on-boarded on the Dailyhunt platform.