The 18th edition of the EMVIE Awards, one of the most prestigious events of The Advertising Club, concluded on Friday, 5th October, 2018 at the Ball Room, ST. Regis, Hotel Palladium.
This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. The event was attended by more than 1200 professionals from the Media, Marketing, Advertising and Research fraternities, who saw 21 Gold & 36 Silver EMVIE Trophies being presented to the worthy winners while 54 Bronze Winners rolled on the screen.
The Advertising Club this year roped in as many as 159 Media Professionals on the Round 1 Judging Panel of the EMVIE Awards. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round Judging took the shape of Case Study Presentations wherein 57 top notch Marketing Professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.
Wavemaker with 400 points was “The Media Agency of the Year”.
Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third.
Vodafone India Pvt. Ltd. was declared as “The Media Client of the Year”.
Lodestar UM bagged the Grand EMVIE for Times Of India – #Noconditionsapply: Sindoor Khela.
The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.
The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories results of which are as under:-
1. Best Digital Strategy
Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode. There was no Gold and Bronze awarded in this category.
2. Best use of Emerging Technology for Media Solutions
Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology
Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India
Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons
3. Best use of Influencer Marketing for a brand
WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen
Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!
Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?
4. Best Buying Team of the Year
Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India Holding Pvt. Ltd.
Mediacom Communications Pvt. Ltd. (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)
The Presenting Sponsor was Colors. The Powered By Sponsors of the event were MTV, Rishtey Cineplex, Republic TV.