With a cumulative budget of over INR 4 crores, the latest marketing initiative to showcase the seamlessness and convenience of selling and purchasing automobiles on the platform
Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign. The eight-week campaign has been launched in two parts – on radio and in cinemas – with a budget of INR 2 crore plus each. Droom has also partnered with top radio stations and multiplex chains in target geographies across India in order to ensure the maximum visibility and audience outreach for the campaign.
Droom has recently launched a new offering called QuickSell, which enables sellers to sell their vehicle from their homes in a flash – an industry-first development which will revolutionise how pre-owned vehicles are bought and sold in the country. Buyers, on the other hand, have access to a stress-free automobile buying experience, where Droom ensures transactional transparency and value-for-money by facilitating pricing, inspection, history, paper transfer, loans and more. The latest marketing initiative is aimed at highlighting these benefits of transacting through Droom, as well as the superlative convenience and seamlessness that it enables.
Speaking on the campaign launch, Mr. Sandeep Aggarwal – Founder & CEO, Droom, said, “Droom continues to build 21st century automobile buying and selling tools & technology. These campaigns help us to share with our customers, the new offerings and experiences that we are building for them.”
The radio leg of Droom’s latest marketing campaign features a catchy rap jingle by popular rapper Baba Sehgal, which serves as the backdrop for delivering the ad’s message in an engaging and youthful manner. It has been launched in Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, and Ahmedabad and will be played on Fever FM, Radio City, Nasha, Red FM, Radio One, Hit FM, and Big FM.
The cinema leg, on the other hand, features three brand new TVCs, which will be played in 438 screens across Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, and Chennai. Droom has partnered with top multiplex chains such as PVR, Inox, UFO, Qube, Cinepolis, Carnival, and IMAX for its latest campaign.
The latest integrated campaign is a part of Droom’s robust marketing strategy and will further consolidate its position as the #1 online automobile transactional portal equipped with innovative tech-led features and a customer-centric approach.