Liva, the leading ingredient consumer brand of the Aditya Birla Group, unveiled a new eco enhanced variant of Liva fabric i.e. Livaeco.
National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric.
Kangana Ranaut has been breaking the glass ceiling and providing a fresher newer outlook in all areas related to fashion, movies and more. Whether it’s rocking the quintessential silk saree or talking about the ever so controversial topic of nepotism, Kangana’s has never held back. Liva Eco, as the first ever end to end sustainable fabric brand, believes in the same philosophy of introducing ground breaking ideas which revolutionise the industry.
“I strive for excellence in whatever I do. My fashion choices are not any different. Livaeco enables me to look my fashionable best and yet gives me the satisfaction that it is helping in preserving our precious environment.” says leading actress & Liva brand ambassador Kangana Ranaut.
By introducing ground breaking molecular tracking technology with Liva Eco, Aditya Birla Group is ensuring that each garment that’s made using their fabric can be tracked to ensure it has the least impact on the environment.
“At Birla Cellulose, sustainability is a continuous journey towards the well being of all stakeholders and conserving nature. With the launch of Livaeco, we endeavor to systematically engage with the textile value chain and offer consumers fashionable clothing that is ecofriendly”, says Mr. Dilip Gaur, Managing Director, Grasim Industries Ltd.“Birla Cellulose, following the Aditya Birla Group’s philosophy of being at the forefront of sustainable business practices, has taken yet another step towards enhancing the sustainability of the fashion industry through the introduction of Livaeco, a new variant of Liva,” added Mr Gaur.