Global Awards Celebrates 25 Years and Unveils both Regional and Global for Good Awards
The 2019 Awards competition is open for entries. The Global Awards®, now in its 25th year, celebrates the best work in Healthcare & Wellness and Pharma (Rx) Advertising.
This year NYF’s Global Awards embraces a quarter century of tradition, setting the bar for creative Healthcare work and challenging the industry while recognizing the most innovative work the field has to offer.
For 2019 the Global Awards will unveil 2 new awards. The competition will honor the highest scoring Global Award-winning entry within 5 regions (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) with a special merit award. The newly minted Global for Good Award will be selected by the Executive Jury from top-scoring Gold entries submitted by NGOs or Non-Profits. The Global for Good Award will honor the entry or campaign whose goal is to encourage social good and beneficial behavior to facilitate change resulting in a positive outcome for individuals, causes, society, and the welfare of animals and the environment.
As Health & Wellness and Pharma advertising becomes more and more a part of everyday life, the Globals continue to honor a vast spectrum of work that includes everything from classic print to VR & patient engagement to multidevice fluidity, from genetic mapping to interconnectivity between patients and providers.
“The Global Awards are proud to continue the legacy of recognizing the World’s Best Healthcare & Wellness and Pharma Advertising. Our truly global Executive and Grand Juries are recruited from more than 20 countries on six continents and properly represent the diversity within the healthcare sphere,” said Fran Pollaro, Executive Director of the Global Awards.
Last year, the Global Awards has unveiled a triple threat of updates designed to elevate the competition. In 2018, Globals unveiled a multi-tiered pricing incentive created to reward entrants for early submissions; streamlined all competitions and categories to provide a more user-friendly entry process; and expanded trophy opportunities to include Gold, Silver and Bronze level recognition.
Embracing trends within Healthcare/Wellness/Pharma advertising and communications the Global Awards supports the universality of this growing field, and the agencies creating leading-edge work and the brave clients.
All creative work entered in 2019 Global Awards will be judged by the competition’s two-tiered jury process, the online Grand Jury and the live Executive Health & Wellness and Pharma (Rx) Juries.
“With 2018’s Executive Jury powered by 50% women including creative Jury Chairs represented by respected industry thought leaders including Elizabeth Elfenbein, Kathy Delaney and June Laffey, we’re poised to assemble our next world-class jury that continues to rival years past,” said Pollaro.
The Global Awards’ Executive Jury and Grand Jury of industry experts are recruited from more than 20 countries on six continents. The Global Awards jury selection process ensures that each entry is judged by renowned international talent with global knowledge and perspective from the industry. Specialized separate Health & Wellness and Pharma (Rx) Executive Juries evaluate creative entries. These split juries allowed entries to compete with those submissions within their own competition. The 2019 Executive and Grand Juries will be announced in the coming weeks.
In addition to the Global Awards Grand Jury online judging sessions, the competition organizes annual live judging sessions around the globe to review digital based works and collateral materials that support a campaign, and which cannot be judged online and to encourage collaboration in local markets.
In 2018 the collaborative Global sessions were hosted in Australia (Orchard), Brazil (FCB Health), England (TBWA\WorldHealth), India (Medulla Communications), South Africa (Fine Healthcare) and United States (TBWA\WorldHealth). These annual global live sessions are hosted at prominent international healthcare communication agencies and allow jurors to examine in detail multi-paged works including sales kits, direct mail, brochures, point of purchase displays, and annual reports. For 2019, Global sessions are slated to expand to additional regions around the world.
The 2019 Global Award winners will be announced this November.