Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them—individually. One-to-one interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.
Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.
SEGMENTATION
324 PERCENT expected growth in India’s FMCG market by 2025.
INNOVATION
Succeeding in today’s market requires more than just keeping pace with what everyone else is doing. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in.
Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside.
PRODUCT DEVELOPMENT
90 PERCENT
of product launches fail. Let’s beat the odds together.
MARKETING EFFECTIVENESS
Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness.
Our marketing effectiveness measurement systems are unparalleled in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising.
ADVERTISING EFFECTIVENESS
15-30 PERCENT
of marketing money misses the mark. We’ll help you sharpen your aim.
SALES EFFECTIVENESS
Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in all of the markets you operate in, your customers’ behaviors and preferences will always be top of mind.
Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our deep knowledge of consumer shopper behavior helps you understand the why behind the buy so that you can enhance your marketing approach at retail.
Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solution that helps you measure each of these in-store variables and their impact on your sales volume.
SHOPPER
60 PERCENT
of brand purchase decisions are made in-store.