Bolly2Box, the first-ever Publisher Story dedicated to the latest in Bollywood News, launched today on Snapchat Discover.
The English language Publisher Story will be available in India and worldwide.
Bollywood actors have a devoted global audience with stars like Shahrukh Khan described as one of the most successful actors on the planet in terms of income and following (which tops 1 billion). Priyanka Chopra has crossed geographical boundaries by becoming the first South Asian to headline an American network series, starring in various Hollywood films and upcoming Originals for global video services.
Since the audience for Bollywood is global, the demand for news around Bollywood films and actors is growing exponentially. Bolly2Box brings Bollywood news, celebrity relationships & dating, film launches, celebrity fashion and current events to Snapchat’s community who are interested in the latest and greatest Bollywood stories delivered to them.
Bolly2Box was launched on Snapchat Discover via a partnership between Nirvana Digital, one of the leading Digital Distribution and Rights Management companies from India, and The Q India, a 24/7 channel featuring India’s most popular digital content and creators targeting Young India.
Manu Kaushish and Pinakin Thakkar from Nirvana Digital stated, “Our goal is to bring the best of Bollywood to the World and Bolly2Box is a major step in delivering high quality, made-for-mobile, curated content that Snapchat’s community desires. India’s online video market is one of the most exciting markets in the world – we look forward to bringing this excitement to Snapchat.”
Lexi St. John, VP of Content and Head of International Channels for QYOU Media, remarked, “Following the successful launch of “The Q India’s Comedy Countdown” on Discover several months ago, we realized we had found a new opportunity for collaboration with digital creators on our network. With the momentous launch of Bolly2Box on The Q India’s television channel, Nirvana Digital surfaced as the perfect programming partner to work with to introduce a new vertical video series. We’re thrilled to be working with Snap and our content partners to bring more multi-screen digital programming to Young India.”