An independent and objective one-stop resource, WARC Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, including a new collaboration with Nielsen
WARC, the global authority on advertising and media effectiveness, has today re-launched WARC Data, an independent and dedicated data product that helps brands, agencies and media owners plan effective advertising and media strategies and investment each and every day.
Providing more information than ever before, the improved WARC Data delivers the industry’s most accurate benchmarks for understanding media spend across channels, categories and geographies. By using the unique process ‘HAVE’, WARC Data rigorously harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, which now includes new category data drawn from a collaboration with Nielsen.
WARC Data harmonises all data so that it’s net of discounts, includes agency commission and excludes production costs; aggregates data from media owners, either directly or through industry bodies; verifies all data meticulously prior to publication; and evaluates these data with expert analysis drawn from over 40 years of experience, giving a holistic view of market dynamics.
James McDonald, Managing Editor, WARC Data, comments: “With millions of ad dollars being wasted each year through ineffective marketing, now more than ever before, brands’ budgets need to work harder in the media mix to maximise reach and ultimately increase media effectiveness.
“The thousands of unique insights by category, country and channel available on WARC Data will empower users to make smarter strategic decisions towards creating more effective marketing. Furthermore, our unique position in the industry allows us to work with stakeholders directly. As such, we do not rely on modelled or estimated data – we believe our independent and trustworthy data is closer to reality than equivalent data from other sources.”
Matt O’Grady, Nielsen’s Chief Commercial Officer of International Media, added: “Through our unique collaboration with WARC, together we have raised the bar of industry standard for net advertising investment. These highly valued industry benchmarks will help make budgets work harder to achieve marketing success.”