TAM Sports, the sports research division of TAM Media Research turns pink starting Friday afternoon, commemorating the first Pink Ball Test Match between India and Bangladesh in Kolkata.
Commenting on the initiative, Spokesperson for TAM Media Research, said “In a salute to the innovative spirit of Cricket as a Sport, TAM Sports is turning PINK during the 5 days of the first Pink Ball Test Match. TAM Sports has been in India for the last 10 years, serving a number of Brands, gracing several of the Sporting occasions. TAM Sports turning PINK is an opportunity for us to thank & congratulate the spirit our players, who has been an amazing ambassador of not only the Sport as well as Brands that they represent.”
Launched in 2009, TAM Sports functions with a clear objective to Monitor, Measure and Manage Sports Sponsorship, Sports Content infringement and provide Consultancy using Sports research data. It works with several stakeholders including Sponsors, Sports Federations/Associations, Teams, Broadcasters and Rights owners, examining the dynamics of Sports Marketing, Investments and ROI.