Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year’s WARC Media Awards.
Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme rewards communications planning which has made a positive impact on business results by examining the insight, strategy and analytics that power effective media investment.
The Effective Use of Partnerships & Sponsorships category, currently being judged by a panel of media planning professionals chaired by Unilever’s Carrie Timms, Vice President of Global Media, looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
The shortlist is made up of a cross-section of categories, including automotive, soft drinks, FMCG and personal care. The Asia-Pacific region leads with 14 shortlisted papers, followed by the Americas with four and EMEA with three.
Shortlisted for the WARC Media Awards 2019, Effective Use of Partnerships & Sponsorships are:
Helmet Hijack · Head & Shoulders · Procter & Gamble · MediaCom · Vietnam
Jump on the Wagen · Volkswagen · PHD · Canada, United States
Boca vs. River – The match of the century · Axe · Unilever · Initiative · Argentina
#ThisIsOurTime · SKODA UK · Volkswagen Group · PHD UK, FUSE · United Kingdom
Max Your Summer · Pepsi Max · PepsiCo · PHD, PepsiCo · Australia
Project NEMO – Take Dirt to Give Dirt · OMO · Unilever · Mindshare Vietnam, Click Media · Vietnam
Colonel KI · KFC · Yum China · Mindshare · China
Luo Tianyi · Nescafé · Mindshare · China
Daring teenage footballers to be their best · Nike World Cup · Nike · Mindshare · China
Gold Spirit · Wall’s · Unilever · Mindshare Indonesia · Indonesia
Carpool Talk · Ford Everest · Ford Vietnam · Mindshare · Vietnam
Espresso Stopover · Sting · Sunstory PepsiCo Vietnam Beverage · Mindshare · Vietnam
Music Festival Activations · Live Nation x Carlsberg · Carlsberg Foundation and Carlsberg Shareholders · Live Nation Experiential · United Kingdom
Bounce 2.0 Campaign · 5 Gum · Mars Wrigley · MediaCom China · China
Earning Curve · Interac · Interac Corps. · Zulu Alpha Kilo · Canada, United States
The Away Game · Tim Hortons · Zulu Alpha Kilo · Canada, United States
Famous Names · Skinny · Spark NZ · PHD New Zealand, Colenso BBDO · New Zealand
How Zhonghua Shone Through · Zhonghua · Unilever · PHD China · China
Bye Bye Beetle · Volkswagen Beetle · Volkswagen · PHD China · China
Save the Cows · Puck · Arla Foods · FP7 McCann Dubai · United Arab Emirates, Saudi Arabia
Infallible over Hotpot · L’Oréal · Mindshare · China
The shortlisted entries of the Effective Use of Partnerships & Sponsorships category, the final category to be announced, alongside the shortlisted papers for Effective Use of Tech, Best Use of Data and Effective Channel Integration are available to view on warc.com. The winners will be announced early next year with the top winning campaigns sharing a total prize fund of $40,000.