The Zee News Missed Call Campaign to create awareness among the people about the Citizenship Amendment Act (CAA), 2019, made history as a colossal number of over one crore people have supported the initiative.
Owing to immense public support, the Zee News campaign has become the biggest-ever digital initiative in the country.
After the announcement of Citizenship Amendment Act, various states and cities in India went into a state of chaos. Even after the getting majority votes in both the houses (Lok Sabha and Rajya Sabha), people came out on roads to protest against the bill. While the whole media focused on the coverage of the protests, we went a step ahead and tried to determine that what does the rest of the India want.
Our quest to determine the opinion of India revealed that there were just a handful of people, as compared to India’s total population, who came out on the roads protesting against the bill. Thus, to know the other side of the story, we initiated a nation-wide campaign – “The Missed Call Campaign”. The aim was to determine that what do the Indians sitting inside their houses and offices think about the bill.
The campaign urged the people who supported CAB/CAA to just give a missed call to ZEE News. 1 Crore (10 Million) missed calls and still counting, the number itself explains the verdict of India. While the protesters were bringing chaos to the nation and damage to the government properties, ZEE News brought all the supporters of CAA/CAB on one stage just through a missed call. With this first-of-its-kind campaign, ZEE News proved it yet again that when it comes to the nerve of India, we know it the best.
ZEE News claims that this can be a record-breaking number of responses that any news channel has ever received in the form of missed calls. We took the initiative to break the myths and bust the rumors and the people of India made it a non-violent revolution.